Pure Lure Reel Fishing Gear


Fisher Architecture provided full architectural design and construction documents for Pure Lure’s new store located in West Ocean City, MD which will be their main headquarters. Customers can expect to be “wowed” soon when they shop for the latest Pure Lure apparel. The plan is to make the building a launching pad for their local presence. Fisher Architecture was challenged with incorporating Pure Lure’s brand imaging to create an iconic statement for the West Ocean City Harbor.